We are proud to celebrate Tiina Freeman, NWCB’s Director of Strategic Communications & Operations, for being featured in the March 4, 2026 edition of Walls & Ceilings magazine in its Women Who Build section. In the article, Supporting the Industry’s Backbone, Tiina is recognized for her decades of leadership, service, and impact on the wall and ceiling industry.
Tiina’s story reflects the kind of dedication that strengthens both organizations and industries over time. As Walls & Ceilings notes, she joined NWCB in 1995 as a Communications Coordinator and quickly became a key connector among contractors, manufacturers, and labor partners across Washington, Oregon, Idaho, and Canada.
Over the years, Tiina has helped shape NWCB in meaningful and lasting ways. The feature highlights her work organizing chapter meetings, coordinating the Annual Northwest Wall and Ceiling Industries Convention and Trade Show, publishing the association newsletter, and helping produce the first-ever Stucco Resource Guide. It also recognizes her role in modernizing NWCB’s communications, helping establish a web presence, transitioning mailings to email, and supporting the growth of events and education programs.
What makes this recognition especially meaningful is that it reflects what so many in our industry already know: Tiina’s leadership has been steady, thoughtful, and deeply influential. The article describes her as the “eyes and ears” of NWCB — someone who knows the bureau inside and out and who has spent decades connecting people, promoting craftsmanship, and strengthening the region’s wall and ceiling community.
Her feature in Women Who Build is also a powerful reminder that women continue to shape the future of construction in vital ways. Tiina’s career reflects professionalism, adaptability, and a deep commitment to advancing the people and partnerships that keep this industry moving forward.
Tiina, congratulations on this well-deserved recognition. We are grateful for your leadership, proud to celebrate this moment with you, and thankful for the many ways you continue to strengthen NWCB and the industry we serve.
Follow this LINK to read the article.