Seminar: Tell Your Story – Learn to Craft and Communicate Stories that Get Results
Paul Smith is a best-selling author who has worked with hundreds of top executives of major companies worldwide.
In this interactive, hands-on workshop, participants learn how to craft compelling business stories that resonate with their audience to drive people to action.
Based on Paul Smith’s best-selling book, Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire, topics include the structure of a business story (context, conflict, resolution, hero, villain, plot, etc.) plus the appropriate use of emotion, surprise, dialogue, and how to find exactly the right story for any situation.
You will get to practice creating stories by working together on a scenario, following a one-page story assessment scorecard and road map to more effective stories so that you will be ready to use these techniques when you return to your business. You will be inspired by examples of how dozens of leaders and executives at successful companies around the world have used storytelling to overcome challenges and to achieve goals.
About our speaker:
Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and bestselling author of the books Sell with a Story, Parenting with a Story, and Lead with a Story. He is also a former consultant at Accenture and former executive and 20-year veteran of The Procter & Gamble Company.
As part of his research on the effectiveness of storytelling, Paul has personally interviewed over 250 CEOs, executives, leaders, and salespeople in 25 countries, documenting over 2,000 individual stories. Leveraging those stories and interviews, Paul identified the components of effective storytelling, and developed templates and tools to apply them in practice. His work has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, Fast Company, The Washington Post, PR News, Success Magazine, and London’s Financial Times, among others.
Paul holds a bachelor’s degree in economics, and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio. He can be found at www.leadwithastory.com.
Participate at this powerful session from 10:00 am to 11:30 am on Friday, May 4.
Based on Paul Smith’s best-selling book, Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire, topics include the structure of a business story (context, conflict, resolution, hero, villain, plot, etc.) plus the appropriate use of emotion, surprise, dialogue, and how to find exactly the right story for any situation.
You will get to practice creating stories by working together on a scenario, following a one-page story assessment scorecard and road map to more effective stories so that you will be ready to use these techniques when you return to your business. You will be inspired by examples of how dozens of leaders and executives at successful companies around the world have used storytelling to overcome challenges and to achieve goals.
About our speaker:
Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and bestselling author of the books Sell with a Story, Parenting with a Story, and Lead with a Story. He is also a former consultant at Accenture and former executive and 20-year veteran of The Procter & Gamble Company.
As part of his research on the effectiveness of storytelling, Paul has personally interviewed over 250 CEOs, executives, leaders, and salespeople in 25 countries, documenting over 2,000 individual stories. Leveraging those stories and interviews, Paul identified the components of effective storytelling, and developed templates and tools to apply them in practice. His work has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, Fast Company, The Washington Post, PR News, Success Magazine, and London’s Financial Times, among others.
Paul holds a bachelor’s degree in economics, and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio. He can be found at www.leadwithastory.com.
Participate at this powerful session from 10:00 am to 11:30 am on Friday, May 4.
